R U OK?
R U OK?
R U OK?
Are They Triple OK? campaign produced by Based Film for R U OK aimed at highlighting the mental well-being of emergency services personnel in Australia. This campaign features four compelling case studies from individuals working within various sectors of the emergency services: Victoria Police, Adelaide Fire Service, New South Wales Ambulance Service, and Victoria State Emergency Service. Content distributed across all R U OK's digital platforms in multiple formats, including long-form case study videos, social media cut-downs, and still assets
Are They Triple OK? campaign produced by Based Film for R U OK aimed at highlighting the mental well-being of emergency services personnel in Australia. This campaign features four compelling case studies from individuals working within various sectors of the emergency services: Victoria Police, Adelaide Fire Service, New South Wales Ambulance Service, and Victoria State Emergency Service. Content distributed across all R U OK's digital platforms in multiple formats, including long-form case study videos, social media cut-downs, and still assets
Are They Triple OK? campaign produced by Based Film for R U OK aimed at highlighting the mental well-being of emergency services personnel in Australia. This campaign features four compelling case studies from individuals working within various sectors of the emergency services: Victoria Police, Adelaide Fire Service, New South Wales Ambulance Service, and Victoria State Emergency Service. Content distributed across all R U OK's digital platforms in multiple formats, including long-form case study videos, social media cut-downs, and still assets
2021 - 2023
2021 - 2023
Creative Agency
Based Film
Directors
Nick Lacey
Nathan Lacey
Cinematography
Nick Lacey, Patrick Coe
Production Stills
Production Stills
Production Stills
